Wrapped Baymard’s Checkout UX course in October and used it to simplify address entry and button states; we saw 18% fewer form errors and a 3% lift in mobile completion after a two-week A/B. For those who’ve done NN/g’s ecommerce track or a recent CXL workshop, did it translate into better PDP micro-interactions or on-site search engagement, or was it mostly theory?
NN/g paid off for us on search: we implemented “search-as-you-type” with inline results (thumb, price, stock badge) per https://www.nngroup.com/articles/search-as-you-type/, which cut zero-results by 19% and lifted search CTR 8% in a month. Did you try auto-selecting the first in-stock variant on PDP and surfacing delivery ETA right under the primary CTA; given your October button-state wins, it’s the same micro-interaction play and tends to convert on mobile.