We shifted from a flat 10% to a three-tier model last quarter (8/12/15% with a 30-day cookie) and AOV is up 9%, but ROAS got noisy — what KPIs and thresholds are you using to reward partners without overpaying on coupon-assisted orders? I’m testing a hybrid bonus tied to new-to-file and content clickshare in Impact; would love benchmarks or a sample partner scorecard that’s moved incremental revenue…
On a similar 8/12/15% setup in @Impact, we gate the 15% to partners who hit a rolling 60‑day ‘NTF ≥ 40% and code‑use share ≤ 50%’, which stopped overpaying on coupon assists without tanking AOV. Are you segmenting the 30‑day cookie by partner type?
Building on @mbarker55, I’d layer a POAS gate on top of your 8/12/15%: in Impact we unlock 15% only when 60‑day POAS ≥1.25 (net of discounts/fees), NTF ≥35%, and median post‑click latency ≥24h; everyone else caps at 12%.
But i’d add a contribution‑margin gate: unlock your top tier only when “CMROAS ≥1.3” after discounts, shipping, and payment fees, and apply a small coupon tax (e.g., −25% payout) on orders using non‑unique codes to curb last‑second snipes. If a partner keeps NTF strong but fails the margin gate, give them a quarterly bonus instead of bumping the rev share so you don’t distort day‑to‑day ROAS. Are you passing COGS into Impact to calculate this, or handling it in Shopify/BigQuery?
The lever that moved ROAS for us was asymmetric attribution windows in Impact: content/review partners keep your 30‑day cookie, while coupon/extension get a 5‑day cap and lose credit on last‑second code entry, which cut coupon‑assist payout about 22% with no AOV hit… Small caveat: extensions will push back, but a seasonal NTF bonus kept them engaged — curious if you’ve tried window splits like this, @mbarker55?
I’d tie tier unlocks to 90‑day cohort gross profit per order (SKU‑margin weighted, net of discounts/returns) and only open the top rate when GP/payout ≥1.4, NTF ≥30%, and repeat inside two months ≥20%. For coupon‑heavy partners, apply a small code‑attach haircut and suppress commissions when they weren’t the introducer per Impact’s click‑path — @mbarker55, piping item‑level margins into postbacks made our ROAS noise calm down.
Same pain here when we moved to 8/12/15 with a 30‑day cookie — ROAS got jumpy. What NTF cutoff are you using for the hybrid bonus? Building on @lclark900’s cohort checks, the fix was Impact “dynamic payouts” that split by journey position: if content touched in the prior 7 days and an extension closes, pay 70/30 content/closer and multiply the closer’s share by discount depth (e.g., 20% code → 0.7x), which cut coupon‑assisted overpays without starving legit reviewers.