But to get to the other side of the A/B test, — it’s wild how we get caught up in clicks and conversions that we forget to laugh about it sometimes. Ever had a campaign that seemed foolproof but flopped like a badly executed TikTok dance? Would love to hear your funniest ecommerce fails.
I totally relate! We once ran a campaign that had all the confidence of a viral cat video, but it tanked hard. A/B testing can be brutal — sometimes it feels like the more you optimize, the more you miss the mark.
But i’ve had my fair share of campaigns that flopped, and I learned that sometimes less is more. Instead of over-optimizing, focus on storytelling; it resonates better with customers. Have you tried using humor in your campaigns?